DCM

Branding, Identity & Corporate Marketing

Resetting a Corporate Brand for the Digital Era

Challenge

DCM, a national leader in print and communications, needed to reposition itself as a modern, digital-first partner. Years of acquisitions had left the brand fragmented, and the existing visual identity no longer reflected the company’s evolving services. Without change, recognition and competitive standing risked further erosion.

Solution

As ACD of Graphics & Digital, I led the corporate branding & identity work, creating a modern system of logo, color, typography, and platform branding. Overseeing a small but mighty team, I guided its rollout into digital, print, social, and sales activations—unifying sub-brands and modernizing how DCM presented itself across every channel.

Previous Brand Direction

Previous Brand Shift

Rebrand

New Identity

Simple Visual Elements

Brand Stewardship

Sales & Corporate Branding Support

Corporate Website Redesign

Sell Sheets

Branded Corporate PowerPoint Templates

Social Posts

Investor Relations Support

The Result

The branding & identity work positioned DCM as a digital-first company, elevating its perception with clients, employees, and investors. The streamlined identity system—with a strong digital focus—reinforced the company’s transformation and created the foundation for new product launches, strengthening recognition and establishing DCM as a forward-looking leader in both digital and print.